Pack Sports Group Ltd is a UK-registered sports technology holding company. We build dedicated platforms for runners, swimmers, hikers, drivers, and cyclists — each one purpose-built, each one part of the Pack.
Pack Sports Group Ltd
CRN 883394
Registered in Scotland
Companies House · London, UK
© 2026
Five dedicated platforms. One shared philosophy: give athletes a seamless, complete experience — not just a booking confirmation.
Book races, plan travel, hotels, restaurants and recovery. The complete race experience in one platform.
Find open water events, pool competitions, and triathlons. Book your swim trip from entry to towel dry.
Discover trails, book guided hikes, find mountain huts and basecamp accommodation for every explorer.
Book track days, motorsport events, and road trip experiences. Travel, hotels, and adrenaline — handled.
Enter sportives, cyclo-cross, and mountain bike races. Plan your cycling adventure from first pedal to finish.
Pack Sports Group was founded on one observation: sport is fragmented. Athletes spend hours across dozens of disconnected platforms just to enter an event, get there, stay somewhere, eat well, and recover. It's broken — and we're fixing it.
We build vertically integrated platforms that bundle every booking an athlete needs into one seamless experience. One search. One checkout. One place to manage your entire sporting life.
Headquartered in the United Kingdom, Pack Sports Group is self-funded and founder-led. We are actively seeking UK government grant support and strategic partnerships as we bring Pack Run to market and develop our wider portfolio.
We build for the long term. For the community. For the pack.
PACK™, PACK SPORTS GROUP™ and PACK RUN™ are pending registered trademarks. All companies registered in Scotland. Pack Sports Group Ltd CRN 883394 · Pack Run Ltd CRN 883554 · Pack Swim Ltd CRN 883647 · Pack Hike Ltd CRN 883626 · Pack Drive Ltd CRN 883579 · Pack Bike Ltd CRN 883586.
Every product decision starts with the person on the start line. We build for athletes, not algorithms. Trust is earned by making their lives genuinely simpler.
The best technology disappears. We obsess over removing friction — replacing the five-tab booking nightmare with one clean, fast, obvious experience.
Sport is tribal. The pack mentality is in our name. We build platforms that bring people together — before the gun, at the finish, and long after.
We welcome enquiries from investors, UK grant bodies, event organisers, and strategic partners. If you share our belief that sport deserves better technology — reach out.